The hottest robot enterprises need to beware of lo

Robot enterprises need to guard against low-end homogenization of the robot industry

Abstract: at the same time, enterprises should also establish the concept of dislocation competition, strengthen the investment in the upstream industry of robots, speed up the research and development of core components, and form their own characteristic products and core competitiveness in the robot industry chain. In this way, we can effectively crack the low-end homogenization pattern of the robot industry and realize the benign development of the robot industry

although in recent years, the reduced aperture of robot production has been focused on the same plane as the slide, and the industry has achieved rapid growth, there are still a series of problems behind this, such as the intensification of low-end homogenization, the lack of industrial chain, backward key technologies and so on. As an enterprise in the industry, it is urgent to calm down and free up their hands to speed up the research and development of software and hardware, and solve the embarrassment that high-end core technologies are controlled by others -

the latest data released by the National Bureau of statistics shows that China's industrial robot production in May was 10057 sets/set, achieving a high-speed growth of 47% year-on-year. In the first may of this year, the industrial robot production increased by 50.4%. However, behind the rapid growth, the low-end homogenization of the robot industry is intensifying, which is worthy of vigilance

the lack of industrial chain is the pain of the current robot industry. In the robot industry chain, there is no domestic enterprise that can provide large-scale and reliable reducer and other robot core components. The products are basically monopolized by foreign companies, and the domestic robot machine manufacturing has no bargaining power, resulting in higher domestic robot costs; In the midstream, core technologies such as ontology are also controlled by foreign brands, and a large number of enterprises compete with each other in the downstream system integration. Due to the incomplete industrial chain, the equipment applications of domestic robots are mainly concentrated in general industrial fields such as handling, palletizing, loading and unloading, as well as some simple life applications such as floor sweeping, window cleaning, children's toys, which are marginalized in the high-end market. Statistics show that in the multi joint robot market, foreign companies account for 90% of the market share, and in the difficult welding field, foreign companies account for 84%; Foreign companies account for 90% of the relatively high-end automobile manufacturing industry. Domestic robot shipments are large and profitable, while foreign robot machines are small but profitable. Is the fuse loose

behind the intensification of low-end homogenization in the domestic robot industry is the thinking of seeking quick success and instant benefits. With the development of science and technology. In recent years, China's robot production has maintained a high-speed growth. Last year, the sales volume of 90000 sets has been close to 1/3 of the global market share, and has become the world's largest industrial robot market for four consecutive years. Some data predict that by 2018, China's industrial robot market will reach 150000 units. The rapidly expanding market has brought a large number of venture capital funds into it. In order to get a share, dozens or even a few people in some entrepreneurial teams set up a grass-roots team and built robots with the support of venture capital; Under the pressure of industrial transformation and upgrading, some local governments follow the trend of the robot industry, attract robot enterprises to settle down through a large number of fiscal and tax subsidies and preferential conditions, only seeking speed and scale, ignoring the development law of the robot industry itself, resulting in some industrial parks can only attract sporadic enterprises, it is difficult to form scale agglomeration, and a waste of limited financial resources. Data from the Ministry of industry and information technology shows that at present, there are more than 800 enterprises producing robots in China, but most of them are mainly assembly and OEM, which are at the low end of the industrial chain, with low industrial concentration and small overall scale. At the same time, there are more than 40 industrial parks focusing on the development of robots, and the low-end surplus has emerged

robot is an industrial product with high technology, high integration and high investment, and is known as "the Pearl at the top of the manufacturing crown". But eager to eat hot tofu, in the face of the lack of the upstream industry chain, there is an urgent need to calm down and free up their hands to speed up the research and development of upstream components and solve the embarrassment of high-end core technology being controlled by others. From the perspective of policy, it is necessary to further integrate the innovation resources of the industry, promote the establishment of robot innovation centers, focus on supporting the improvement of the quality and reliable performance of key parts, and carry out robot pilot demonstration, promotion and application, and talent cultivation. At the same time, we should prevent disorderly expansion and standardize the development of the industry by strengthening planning guidance, raising the entry threshold, and formulating industry standards

in terms of financial support, we should change the current support mode for the robot industry. At present, governments at all levels mostly support the R & D of industrial robots with financial allocations; The support for application links mainly focuses on purchase price subsidies and application incentives, as well as preferential land transfer fees in the park. As foreign enterprises have firmly occupied the high-end and advanced robot fields of the industrial chain, a large number of financial funds have essentially subsidized them, making the strong stronger, which is not conducive to the cultivation of the domestic robot industry. Financial funds should tilt the focus of subsidies to the research and development stage, focus on key technologies, and give preferential policies such as enterprise income tax reduction, technology transfer tax preference, technology development fee plus deduction, so as to improve the independent research and development ability of enterprises

at the same time, enterprises should also establish the concept of dislocation competition, strengthen investment in the upstream industry of robots, speed up the research and development of core components, and form their own characteristic products and core competitiveness in the robot industry chain. In this way, we can effectively crack the low-end homogenization pattern of the robot industry and realize the benign development of the robot industry