Who moved the cheese in the printing industry

2022-08-01
  • Detail

Who moved the cheese of the printing industry?

printing is undoubtedly playing a thankless role in its industrial chain: Publishing depends on the face of the publishing house, and taking over depends on the face of the customers. What makes the printers even more confused is that most of the accusations and doubts come from "gods" who basically do not have printing knowledge. The printer could not guess what the next unreasonable request would be. "Being 100% close to the sample is our greatest pursuit". Although there is a playful element, the helplessness in the process cannot be realized without first-line practical experience. In addition to the pressure of the above parties, the soaring raw materials, the brain drain, and the mutual price reduction among peers all make the printing industry in a chaotic and disorderly competition

however, in the beginning, printing also had a good time: under the planned economy, although it did not make a lot of money, it was also one of the state-owned pillar industries. There was no need to worry about the source of live parts, the sales, or even the printing quality. As long as it was generally recognizable, there was no higher requirement in terms of aesthetics at that time. Of course, such a situation not only enables a few enterprises that are willing to be lazy and do not strive for progress to maintain operations, but also is very disadvantageous to the progress of the entire industry. At the stage of reform and opening up, the domestic printing industry has ushered in a real spring

in the early stage of market economy, as long as machinery is introduced seriously and technology is learned in a down-to-earth manner, the business volume is not difficult. When I attended the Suzhou India Expo a few days ago, I had the honor to participate in the on-site technical exchange meeting for the development of printing enterprises hosted by Zhaodi company. I learned that at the beginning, due to the small number of enterprises and low output, sometimes customers had to invite representatives of all manufacturers to distribute business according to production capacity, that is, the so-called "time when the printing work was not finished". It also depends on whether there is a good relationship with the printing house. At that time, there was a popular saying in the industry that "once the printing press is opened, the profits will come naturally", "printing live parts is printing money", and so on. This is true. At that time, the printing industry was almost a "profiteering" industry

as a result, all kinds of printing enterprises, large and small, sprang up one after another. This has become a fresh blood in the industry. They have brought capital and introduced technology and talents. For a time, the printing industry has experienced an unprecedented prosperity. However, while following the trend, some new enterprises seem to ignore that some subtle changes are taking place in the leverage of the market economy, and the relationship between supply and demand is constantly changing. However, many investors have a "special preference" for the printing industry, or should be said to be very unwilling: why should we encounter such a severe winter when we just enter the industry? The common thinking of Chinese people will find the reason from themselves. Is my equipment bad? So a new round of equipment purchase war started again: you sell Komori, I want Roland, and tomorrow I will start to compare who has Heidelberg! Today's expensive commercial rotary models have become a new favorite in the industry

however, the development of the market is not only determined by the output. If the output is not proportional to the demand, it will inevitably lead to the imbalance between supply and demand and price fluctuations. Small scale enterprises cut prices in order to maintain their operations, so you cut prices a little and I cut prices a little. In this way, everyone is unprofitable and still doesn't stop, "losing money and making money", just to keep the existing customer base. However, the market is ruthless. In this way, we will lose our own advantages faster, and eventually a "great river and mountain" will disappear

not only that, at this time, the continuous rise of raw material prices will undoubtedly make the printing industry worse: it will lose money if it does not do so. The purchased machines cannot be parked and worn out, and the employed employees cannot wait idly for work. In order to reduce the cost pressure, we can only reduce the wages and salaries of workers, thus falling into the strange circle of rapid brain drain. Next, it seems that the only thing that printers can do is to fight each other to win the small market

fortunately, the competent authorities, industry experts and enterprise bosses began to call for stopping this kind of crazy suicidal competition on various occasions. Recently, at the request of the member units, Beijing set up a special working committee for the most prominent problem of vicious competition in the commercial wheel machine. The resins used in wood plastics in Beijing include PVC, PE and PP, of which PE accounts for 70%. The major well-known printing enterprises have become the director units. This is a very meaningful Innovation: each commercial rotary machine has tens of millions of equipment. If such a high-value technical equipment can not keep the basic profit through a jet system, then other processes in the printing industry will not be profitable. On the contrary, if the profits of this area are protected, then learning from the experience of business rotation and extending it to other relevant printing processes will ultimately save the printing industry

although the external environment is not pleasant, the advantage of the small panel control system lies in the control concept of the experimental machine, but the practice of drinking the dove to quench thirst will only push the printer into a desperate situation. Who else can turn the tide at this time? Maybe we should understand that we are the only ones who can really help the printing industry

information source: Zhonghua printing and packaging

Copyright © 2011 JIN SHI